Job Description

Company Description

Le Vian's journey as one of America's oldest jewelers dates back 500 years. Inspired by nature and royal jewels of Persia, Le Vian has a deep passion for collecting gemstones. With designs chosen by actresses, singers, and sports stars, Le Vian stands for timeless beauty and elegance. Our company is dedicated to crafting luxurious jewelry that becomes an expression of personality and style.

Role Description

We’re seeking a talented Social Media Manager and Content Creator. In this important position you will play a crucial role in managing social media strategies, creating captivating content, and driving a buzz for the brand through various platforms. Your responsibilities will include developing engaging social media campaigns, curating visual aesthetics, writing compelling copy, scheduling posts, manually posting TikToks and Reels, and coordinating images and videos to be featured. Short-form video content, especially on TikTok and YouTube, will be a key focus of the strategy. The ideal candidate will have a strong understanding of social media platforms, content creation, campaign development, and a passion for creating excitement and engagement around the brand.

Essential Job Responsibilities

• Social Media Strategy and Management:
• Develop and execute comprehensive social media strategies aligned with Le Vian's brand objectives, target audience, and industry trends.
• Manage and maintain Le Vian's social media accounts, including Facebook, Instagram, Twitter, Pinterest, TikTok, and YouTube.
• Curate and coordinate images and videos to be featured, maintaining a cohesive grid aesthetic that aligns with the brand's visual identity.
• Write compelling copy that engages the audience, drives brand messaging, and encourages interaction.
• Schedule posts and ensure timely delivery of content, maintaining a consistent and active presence across platforms.
• Manually post TikToks and Reels to optimize engagement and stay current with short-form video trends.
• Monitor and analyze social media performance metrics, providing regular reports and insights to optimize strategies.
• Content Creation and Video Production:
• Create visually captivating and engaging content, including images, videos, TikToks, and YouTube shorts.
• Develop and produce short-form videos that align with social media trends and captivate the target audience.
• Collaborate with the merchandising team to highlight featured products and tell compelling brand stories.
• Utilize storytelling techniques to create narratives around Le Vian's jewelry collections, craftsmanship, and brand heritage.
• Ensure video content is optimized for each platform, taking into account duration, format, and trends.
• Influencer Strategy:
• Develop and execute influencer marketing strategies to amplify brand reach, enhance engagement, and drive conversions.
• Identify and collaborate with relevant influencers, content creators, and brand ambassadors aligned with Le Vian's target audience.
• Foster strong relationships with influencers, negotiate partnerships, and coordinate sponsored content.
• Collaborate with influencers to create engaging product placements, promotional campaigns, and viral challenges.
• Measure and analyze the impact of influencer collaborations, providing reports on performance and ROI.
• Social Campaign Development:
• Develop and implement social media campaigns to create excitement and buzz around the brand.
• Identify opportunities for innovative campaigns, contests, and collaborations to drive user-generated content and brand advocacy.
• Stay up to date with social media trends, viral challenges, and popular content formats, integrating them into campaign strategies.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns and maximize their impact.
• Community Management:
• Monitor and engage with the social media community, responding to comments, messages, and inquiries promptly and professionally.
• Foster positive relationships with followers, customers, and brand advocates, providing exceptional customer service and addressing concerns or issues.

Requirements:

• Bachelor's degree in marketing, communications, or a related field.
• Proven work experience as a social media manager, content creator, or brand strategist, preferably in the luxury retail or jewelry industry.
• Strong understanding of social media platforms, algorithms, and best practices for content creation, engagement, and growth.
• Proficiency in shooting and editing videos, with an emphasis on short-form content for TikTok and YouTube.
• Excellent written and verbal communication skills, with the ability to craft compelling copy and narratives.
• Stay up to date with current social media trends, viral challenges, and popular content formats.
• Exceptional organizational and time management skills, with the ability to handle multiple projects and meet deadlines.
• Knowledge of current industry trends, emerging platforms, and best practices in social media marketing.
• Passion for jewelry and a keen eye for design and luxury aesthetics.

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