Job Description
Company Context birddogs is a growth stage men’s sports apparel brand approaching a $100m run rate. It has the highest awareness and Net Promoter Score of any men’s apparel brand launched in the last 25 years. With a recent expansion from DTC to omnichannel (Amazon, specialty retail, and national wholesale), the business has become more complex incredibly quickly.
Role Specific Context
This is a high-impact leadership role at the intersection of finance, strategy, and operations. As the Head of Finance, you will own all financial and accounting responsibilities as the team’s sole member (with potential to hire a junior analyst). This role will inform critical decision-making that shapes the future of the business. You'll leverage a blend of finance and accounting expertise to solve complex and ambiguous problems while owning the financial management of the business. This role demands analytical rigor, detail orientation, and an exceptional sense of ownership.
Reporting, Resources and Responsibility
Report directly to the founder / CEO, Peter Baldwin
Responsibilities, which are to be executed as the sole controller, include…
Lead all financial operations including budgeting, forecasting, cash flow management, and financial planning & analysis (FP&A)
Build and maintain financial models to support strategic decision-making and growth initiatives
Oversee accounting processes, month-end close, and ensure timely and accurate financial reporting
Implement and optimize systems for financial tracking, inventory cost management, and reporting (e.g., QuickBooks, NetSuite, Shopify integrations)
Monitor key metrics including CAC, LTV, AOV, gross margin, and contribution margin
Collaborate with founders and department heads on financial strategy, unit economics, and capital efficiency
Ensure compliance with tax laws, regulations, and eCommerce-specific financial requirements (e.g., sales tax nexus)
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